Bar Camp Chennai 4 #BCC4

My very "first” *airjerk* social media meetup 😉 happened on the last sunday of June. And as usual, yours lazily has come up with a very late post of what happened in BCC4 (Part o my contribution). This time ‘round, the venue was Cognizant 😉 @ the OMR stretch.

For those of you who’re wondering whatever a “Bar”Camp is… Stop thinking 😛 Here’s what that is : user-generated conferences (or unconferences) that are open, participatory workshop-events, whose content is provided by participants themselves. (How cool is that?)  Barcamp participants are diverse, though there are specific interests that bind them together. Using the internet and new technologies is always a huge theme, but what brings BarCampers together is where that theme crosses into other areas.

Since this is a BarCamp, to participate, you will have to contribute. This can be done by:

  • Presenting on a topic of your choice
  • Demoing something (preferably something you created)
  • Volunteering and helping out
  • Suggesting a talk idea
  • Blogging/tweeting about the event (basically publicity in whatever way you can)

BarCamp Chennai 4th Edition

The knowledge Foundation were the event managers for the day. BCC4 had a whole lot of interesting speakers who led interactions on topics ranging from ‘Market Research for startups’ to ‘How to calculate taxes for startups’ that most entrepreneurs would have found useful.. to other more techie topics like the Ganesh Rajmohan’s “Synchronization And Java Memory Model,Senthil Nayagam (Founder of’s “Hackerspace”,

Swroop Singh( PayPal X Developer Network)’s “Monetization made easy with PayPal X”, Balaji Lakshman (Geeky Inc.)’s “Robotics – The Future Life making Robots”,Karthick (pre-final year student from SSN)’s “Running OSX on Virtual Box”, UID stuff & the more societal ones like on Traffic Management where Sonal Mishra,IPS, Deputy commissioner of Police Traffic Central Chennai, got great inputs on how to technologically improve the traffic management system in Chennai.

The collaborative, easy-going atmosphere is often supported by a keg of beer or several bottles of wine (or several crates of PepsiCo & CocaCola products, as would happen in Chennai 😉 ), and participants find that attending BarCamp holds as many professional advantages, in networking and learning new technology, as social ones.I had great fun meeting with several entrepreneur speakers and participants and indulging in fun conversations. 🙂





Im_Back Okay! So clearly, I’m not the best blogger in the world. It has only been, umm… 6 months since I last posted ._O  & It took me a little more than the indiblogger rank going down, receiving spam blog comments, to drill down the negligence quotient to my lazed dazed brain.

If you were wondering what I was up to all this while, the answer pretty much amounts to this : Living a phase of my life that I’d like to title ‘WORK-part 1’. Life was pretty darn cool.And that,requires a post of its own to do it justice,especially since a lotta people (4 is a big number too 😐 ) have been asking me how my work experience was. 😛

I’ve been queuing up a dozen posts on the back of my head,but its taking me forever to put it down.But it will all happen,i promise.Just incase you thought I was off the social media all this while, you ARE sooo wrong! I’ve been tweeting like crazy 😀 & that I figure is the rationale behind this blogger’s block that I had. Anyway,good news is: Gracy is back for good! 😀 & Maybe there’s gonna be a shift in my writing ..hopefully,for the good (I just reread some of my older posts & i was like.. *covers eyes & turns away.No puke*) . So come back again and check out Coupe de grace (God! I should get my blog a better name.) I’ll just cut the crap here & sign out before i get hit by those pelts! 😛



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Of Ads, Fads & their Bads ?!?!

Am back on track after so long..Reason for lesser posts,even though I have more time to myself is just darn laziness that has crept into me,that I’m trying to shrug off these days!This post’s for the not-so-latest Ad Fad in Town..Yeup ! Its about those zoozoos,that I can’t stop hating as well as mebbe little bit of loving 😛

The Egghead zoozoos have become the rage allover India thanks to the strategic masterstroke of Ogilvy zoozooand Mather (O&M) India that put these anthropomorphic figures @ exactly the right time – IPL ! Nice BPlan, o&m guys! Reason I hate the zoozoos is because they are hyped (yes! I dont like overly hyped ‘anything’,wothout a good cause) and the reason I like them is because these non-animated promo vids are everything any advertisement should comprise of:To the point,sending the message and in the end,earning u more clients.Just look at the number of fans for these knuckle heads, on Facebook(forgive me zoozoo fans for the strong word 😛 )In the pipeline are a spot, titled “A day in the life of Zoozoo” on Twitter, and merchandise such as key-chains, mugs, T-shirts, and mobile phone stands.Since I’m a keen channel hopper,watching advertisements as much as possible and since I plan to do my masters in business administration – the only normal thing anyone who know me would expect is for me to specialize in marketing and advertisement.Maybe I will 😉 (only a maybe,with a maybe not associated with it)!

Besides the zoozoos ,one other ad that has enamoured me is the one that Intel is rolling out .It features real-world engineers that are truly “rockstars” (or should be) like Alay Bhatt, the co-inventor of the USB.The parting shot where those engineers or dressed-up geeks – whoever they are,sing the PUM..pum pum pum pum – LOL ROFL!!! Its totally hilarious and I think these ads rock 🙂 and they kinda inspire me too *blush*

“We wanted to create something unique. A character that would always be memorable… somewhat alien and yet, very human,” says Varma, who made the zoozoo films. “When we started out, the idea was to ensure that no one should be watching cricket. Everyone should be talking about Zoozoo.”

And we know who the winners are!Go Zoozoos!! And now for a little zoozoo trivia: Had they been animated, it would have taken several years to finish 30 television commercials and come at a huge cost to the advertiser. According to my sources,the entire shoot cost approximately Rs3 crore. :O !Just remembered: The ad for Act II Popcorn which begins like – ‘Do you know why ads are made…So that You can go make you bowl of act II popcorn..No kidding..Serious!” This one’s in my list of favs too! 🙂

I have done total injustice to the title…It shud have been ‘Of Ads,Fads and their guds’ 😛 Anyway..Thats all for now,Folks! Have a great week!Ciao 🙂

Google Power meter

I read about this intriguing technology in Digit ,last week! Google’s going household 🙂 Google have just PowerMeter  announced an interesting new initiative – is soon to roll out free software which allows people to track their home electricity use and improve energy efficiency in a bid to help mitigate global warming.Well this is what Google’s gotta say about its objective:

Google’s mission is to “organize the world’s information and make it universally accessible and useful,” and we believe consumers have a right to detailed information about their home electricity use.

“If you cannot measure it, you cannot improve it.” — Lord Kelvin

How much does it cost to leave your TV on all day? What about turning your air conditioning 1 degree cooler? Which uses more power every month — your fridge or your dishwasher? Is your household more or less energy efficient than similar homes in your neighborhood?

Our lack of knowledge about our own energy usage is a huge problem, but also a huge opportunity for us all to save money and fight global warming by reducing our power usage. Studies show that access to your household’s personal energy information is likely to save you between 5–15% on your monthly bill, and the potential impact of large numbers of people achieving similar efficiencies is even more exciting. For every six households that save 10% on electricity, for instance, we reduce carbon emissions as much as taking one conventional car off the road (see sources and calculation).

But Google PowerMeter is just a start; it will take lots of different groups working together to create what the world really needs: a path to smarter power.

Google PowerMeter, now in prototype, will receive information from utility smart meters and energy management devices and provide anyone who signs up access to her home electricity consumption right on her iGoogle homepage. The graph below shows how someone could use this information to figure out how much energy is used by different household activites :


I’m not sure when this will work in India,but lets keep an eye on it 😉

More intricacies on this can be found @ and also on the google blog

PS : Google Summer of Code registerations closes shortly !

Best of 2008

Best Invention : Invisibility cloak

Best movie :This one’s always tough..For now only Eagle Eye props up in moi mind.In Tamil I would say Varnam 1000 and abhiyum nanum. (similar flicks).In hindi..pbbly Rock on.

Best song : can’t decide in this one ,at the moment.(shall update)

Best sms : James Watt invented Steam Engine using Steam.Muniyamma invented Idlies.THINK DIFFERENT !

Best days : Those exams dates(be it university / internal – Those were the time we really do have an amazing amount of fun !;) )

Best fight : the food fight b/w mom, danny and me..(on a totally sober note)

Best feeling : Taste of a certain success !! 🙂

I need some time to categorise the bests..(This section to be updated)

08 – A terrible setback for the business world…The terror attacks all over the country firing intuitive emotions.(I really wanna keep this down!)Whatever happens..Life must move on..On a merrier note, 2008 – The year Johann(baby cousin, FYI) came into my world ..My brother and I stopped our daily round of wrestling(the only kept resolution) and threw it away for good.(No more broken noses or chairs,seriously- No kidding)Another great year with friends-frolicking and hanging out for really long hours.Met many wonderful blogger friends and some really  old  pals.Funda @ Microsoft,Chennai :)…Jan 20 fun that lasted hardly a day,yet with such a terrible impact on my mind!! 8-O.. Had really fun conversations with mom..:D (although the fun was one-sided 😉 )The college-arranged so-called tour to some Industry … The real deal trip arranged by ourselves  🙂 Muaaaaaaah!:D Many successes in the form of symposia and other stuff!The last few days of the year at my brother’s wedding was great too..I met a lot of relatives after some 10-15 years..!!

2008 has been..(uhmm..I wouldn’t say roller coaster) a great carrousel ride.The reason I claim it as a merry-go-round is because 08 has had its fair share of ups and downs….At the end of the year I’d rather not contemplate on the downs part of it..Its Thanksgiving tonight and I’m driving down south to meet my Dad’s family…Before I wind up, let me proclaim my gratitude to everybody who stood with me (and few who stood against – you people made me think)! Thank You ,Everyone , for being a part of my 08 drive!

My brother did this: Computation of holidays in 2009 (Lame Job huh..But pretty useful info)

independence day – saturday

ganesh chaturthi – sunday

saraswathi pooja – sunday

diwali – saturday

bakrid – saturday.

Really sad,that most of the major festivals overlay with the weekends :(! )

Anyway.. looking forward to a super amazing year!

P.S: End of next year would feature me NOT-stuck-in-cracker town..infact i’d be stepping into the corporate heaven(if I’m not mistaken and hopefully 🙂 )